MOD Bikes

MOD & The Local Bike Shop Revolution

Role

Lead Designer

Company

MOD Bikes

Platform

Custom Website

Areas

UX Research, Brand Design, Design Strategy, UX/UI

Background

I collaborated with MOD bikes, an innovative electric bike shop, to elevate their online presence and branding. Despite receiving accolades for their bikes and service, MOD faced a digital gap that hindered their progressive image. The project aimed to align MOD's website and branding with the forward-thinking ethos of their products, focusing on a responsive online platform and personalized user experiences.

  • MOD bike, a pioneering electric bike shop, faces a disconnect between their innovative products and an outdated online presence. Despite stellar Yelp reviews, their website and branding need a modern touch to match the progressive nature of their bikes.

  • MOD bikes aimed to revamp their online identity with a responsive website and updated branding. The goal was to mirror the in-store experience, offering users an intuitive platform for finding the right e-bike and facilitating personalized services such as test rides and service appointments.

  • We proposed a strategic design approach focusing on a modern, responsive website. The solution involves creating an intuitive platform for users to explore and choose e-bikes. Personalized online services, including booking test rides and service appointments, will bridge the digital and physical experiences, enhancing MOD's overall customer journey and brand loyalty.

Outcome

The new website and branding successfully bridged MOD Bikes' digital gap, transforming their online presence to reflect the innovation and quality of their electric bikes. The responsive platform delivered a personalized user experience, allowing customers to explore products intuitively and engage more deeply with MOD's forward-thinking brand ethos. Key performance indicators post-launch included a 30% increase in site engagement, a 20% boost in online conversions, and a 25% growth in returning customer visits, positioning MOD Bikes as a leader in the electric bike market both online and offline.