Johnston Ayala

From an early age, I was always immersing myself in stories as well as finding unique ways to tell them.  In those formative years, I found that I was extremely creatively driven and was always writing and sketching and creating my own magazines. As I began to mature and was exposed to new mediums, I began to find new way to exercise my creative muscles. 

Finding UX was a profound personal discovery. As a powerful and intricate way to tell stories that combines empathy, psychology, problem solving and visual design, product design allows me to fulfill my full creative potential.  I think having previous experience in editorial has helped me become a better designer with a unique perspective understanding both user and business needs.

I have extensive experience executing the entire UX/product design process with a focus on UI, data visualization and interaction design. My mission is to build dynamic products and create a more usable, joyful world through seamless design.