Aether

A UX/UI case study detailing the design of a status/control iOS app and branding for Aether, a new electric car company.

Role

Lead Product Designer

Company

Aether

Platform

iOS App

Areas

Full Stack Product Design

Background

Electric cars have been steadily gaining popularity, with more vehicles on the road and more charging stations in cities worldwide. Aether is a new electric car company that believes the future of driving is immersive, connecting apps, cars, and drivers. Electric cars are well-suited for this integration, meeting various needs for navigation, charging, and new technologies that enhance the driver's connection to their vehicle.

  • Aether users find it hard to adopt sustainable driving habits with electric cars. The current experience lacks easy integration, trip planning tools, and detailed diagnostics. Users are having trouble reducing their carbon footprint because they lack accessible driving data, are unsure about power sources on long trips, and do not have enough information for maintaining their electric vehicles.

  • The integrated sustainable driving platform for Aether users aims to inspire eco-friendly driving habits and boost confidence. It combines driving statistics, trip planning, and diagnostics to promote sustainability, encourage long-distance travel with optimized charging, facilitate proactive vehicle maintenance, and improve the user experience. Aether strives to lead in sustainable electric car use, foster loyalty, and positively impact the environment.

  • Aether will improve its user experience by creating an all-in-one driving platform in the Aether app. This platform will bring together driving statistics, trip planning, and car diagnostics. Users will have an easy-to-use interface to track their carbon footprint reductions, confidently plan long trips with optimized charging routes, and access clear car diagnostics. By combining these features, Aether aims to help users adopt and maintain sustainable driving habits with their electric cars.

Outcome

The launch of the Aether app will equip electric car drivers with an intuitive tool for adopting sustainable driving practices. With integrated trip planning, real-time diagnostics, and accessible driving statistics, users could plan trips with confidence, optimize their vehicle's efficiency, and actively monitor their carbon footprint. Early user feedback indicated strong engagement with trip planning features and diagnostics, setting a foundation for increased adoption of sustainable driving habits among electric vehicle owners.